Skip to content

Country

Language

Scandi-inspired clothing, made in Canada | Rare designer overstock fabrics ✈︎ Worldwide shipping

About us

the brand

     Classic luxury meets modern elegance in our flattering designs that celebrate all body types and prioritize wearability and comfort. Our small-batch, capsule collections are distinct in a world of mass production, offering an eco-friendly, and ethically-made alternative to fast-fashion.

We invite you to experience our caringly crafted pieces that weave together the sophisticated minimalism of Copenhagen summers, the exquisite craftsmanship of London design studios, and the elegant timelessness of Montreal’s garment district. 


the founder

     Alex Watson is a fashion anthropologist whose decade-long, global design career began when walking into her first overstock fabric warehouse. The expansive possibilities of this space sparked an immediate desire to create clothing that echoed this enchanting experience. This passion has led her on a trajectory that can be traced between training in London, UK, to designing in Denmark, to creating her own brand in Montréal, Canada- where she is based today. Her international style inspirations and passion for socio-environmentalism culminate in an effortless Danish aesthetic that holds quality and sustainability at the heart of design, sourcing, and production. Alex designs versatile ready-to-wear signature pieces for the spirited and creative young professional.

 

Close (esc)

WELCOME

Thank you for being here. Enjoy FREE shipping to celebrate the launch of our new CORE collection. Sign up to our Sunday morning recap email list for fresh new deals and blog posts.

Age verification

By clicking enter you are verifying that you are old enough to consume alcohol.

Search

Added to cart