Classic luxury meets modern elegance in our flattering designs that celebrate all body types and prioritize wearability and comfort. Our small-batch, capsule collections are distinct in a world of mass production, offering an eco-friendly, and ethically-made alternative to fast-fashion.
We invite you to experience our caringly crafted pieces that weave together the sophisticated minimalism of Copenhagen summers, the exquisite craftsmanship of London design studios, and the elegant timelessness of Montreal’s garment district.
Alex Watson is a fashion anthropologist whose decade-long, global design career began when walking into her first overstock fabric warehouse. The expansive possibilities of this space sparked an immediate desire to create clothing that echoed this enchanting experience. This passion has led her on a trajectory that can be traced between training in London, UK, to designing in Denmark, to creating her own brand in Montréal, Canada- where she is based today. Her international style inspirations and passion for socio-environmentalism culminate in an effortless Danish aesthetic that holds quality and sustainability at the heart of design, sourcing, and production. Alex designs versatile ready-to-wear signature pieces for the spirited and creative young professional.